One day can change your brand for good.

The worlds of branding and social impact aren’t just changing. They’re merging.

Where the lines between building a brand leader and building a better world were once separate and systematic, they’re now unified and organic.

For that reason, Good Scout doesn’t separate its approach to helping clients develop better branding from its approach to helping them create better social impact. We keep our unique process nimble and adaptable, focusing on the fact that no two organizations are alike. 

How do we do it? One day at a time.


We've thrown out the standard consulting model of exhaustive discovery and audit phases, followed by months of ongoing retainers and deliverables. Instead, we use something much simpler — one-day working sessions with simple pre- and post-engagement interaction that give you the resources, insight and vision to change your brand for good (and for the good).


Our Services

We enable an environment where big ideas can take flight. We create tailored workshops, summits and curated experiences that help you cross the bridge from ideation to implementation.


Big ideas don’t matter if you can’t implement them. We work with you on identifying and creating tangible and unique ways to increase impact, catapult competition and move beyond traditional business models in three core areas. 


When stakeholders are demanding authenticity and social impact, optimization means uncovering and activating your brand purpose, values and integrity.




When the path to creation or implementation can be overwhelming, the right navigation means maximizing your strengths and assets. 



In a world where influence rules, leveraging trends means integrating tastemakers, celebrities and lifestyle brands to enhance your story. 


Meet The Team

Philips McCarty

Ideate & Innovate

Philips has created game-changing social impact, corporate social responsibility, and purpose entertainment marketing programs for clients including American Heart Association, NBCUniversal, NASCAR Foundation, Nationwide Insurance, Imagine Dragons, The Elizabeth Taylor Trust, and St. Jude Children's Research Hospital. He currently leads the Fashion Institute of Technology Foundation, building education and research programs focused on sustainability and social impact to transform the new creative economy.

Charisse Brown

Create & Connect

Charisse has dedicated her career to creating and optimizing sustainable cause marketing and fundraising partnerships between nonprofits and corporations that enrich both  brands. She has worked with a diverse selection of corporations including Southwest Airlines, NASCAR, Gamestop, Maggiano’s, AT&T, NBCUniversal, and numerous nonprofits including Make-A-Wish America, American Heart Association, and Big Brothers Big Sisters. 

Cindy Jones Nyland

Imagine & Inspire

Cindy is a multifaceted marketing expert with diverse experience in leading, directing and execution of integrated global marketing and business strategies in entrepreneurial and large organizations for both profit and non-profit environments. She has worked at/with numerous nonprofits and brands, including Heifer International, Susan G. Komen for the Cure, Avon Breast Cancer Crusade, Wipe Out Kids’ Cancer, AT&T, Oracle, RewardStyle, Pepsico, and UT Southwestern Medical Center.


We work inside and in-depth with corporations, nonprofits and influencers to help them get two of today's most important business goals going in the same direction: building a brand leader and building a better world.


© 2019 McCarty Partners Good Scout LLC

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